WordPress SEO: A Step-by-Step Guide to Boosting Your Traffic

WordPress is one of the most used CMS (Content Management Systems) because this unpaid content management system is easy to access and SEO friendly. In WordPress, SEO plays a major role to increase the website’s visibility and ranking factors in the Google search engine. In this blog, we will talk about the WordPress SEO Guide to help you manage your website with the right approaches. 

WordPress SEO: The Ultimate Guide

Choose a Quality Hosting Provider: Ensure your hosting because it affects many things which are related to the SEO techniques such as site speed, uptime and security. However, it will give many ideas before starting a website. In another case, if you already have a web hosting service but are not satisfied with the work and you can also change it. Most quality hosting providers will be more than happy to help you migrate your website from competitors. 

• High Uptime 
• WordPress Friendliness 
• Free SSL
• Location of a Server
• Quality Support

Use SEO-friendly Theme:  First, you need to install the WordPress theme, you will find the “Twenty Twenty-Something” theme. Moreover, you will probably want to explore different to explore more themes to personalize your site. This initial step is one of the major role play while we working with the WordPress theme.

Why is investing in WordPress SEO?

Investing in WordPress SEO is the ultimate to meet fruitful results. As it helps to know page speed (like how much time a page will take to upload). WordPress SEO is one of the best integration between the content management system and the SEO approaches to meet the Google ranking factors in the minimum time frame.

Make Sure Your Website is Indexable

Before proceeding to the next step, you need to ensure that your website is indexable. Otherwise, your updated content doesn’t index by the search algorithm. Once you have done with indexing, you will get easy access to meet all requirements for your website’s content. As a result, it will help you to manage the data of your whole website. However, it helps you to manage.

• To check the site’s visibility, click on the “Settings”
• Then, choose the “Reading” option from the drop-down menu
• Hit the click on the Checkbox right next to the “Search Engine Visibility”
• Ensure the box should not checked by default. 
• The developers mostly used it to discourage search engines from indexing the website which is under development. 
• In other cases, if the website is live and all set to be ranked on the Google 
• The next step is to be should be unchecked

Note: You need to check the box if the website is still under development. But, ensure to uncheck it later.

Set Up an SSL Certification

You can use a secure HTTPS connection required for further processing. However, it is a confirmed ranking factor. It will help your site to rank on the first page of Google. But, you don’t want the website to appear as “Not Secure” in the web browser.

You have to secure the website’s connection. However, you can create to encrypt it with an SSL (Secure Sockets Layer) certificate. However, this ensures that the data passing through your site is securely encrypted. You don’t need to worry, it is easy with the following steps:

• First of all, click on the Hosting Provider’s admin panel
• Choose the “Security” or “SSL Certificate” settings
• If you are unable to find it, just Google the SSL certificate settings 

However, WordPress hosting providers offer a free SSL certificate known as Let’s Encrypt. 

• Choose and install the certificate
• Make sure the SSL certificate is recognized and used correctly on the WordPress website
• Then, you can install the Simple SSL plugin
• Hit the click on the “WordPress Control Panel” 
• Then, choose “Plugins” from the left menu.
• After that, click on the “Add New” 
• Search for “Really Simple SSL”
• Once you found it and then click on the Install button 
• Hit the Activation button and follow the prompt guidelines

Choose Your Preferred Site Address format: Google search engine offers two versions www and non-www which are considered two separate URLs. You have the choice to select anyone to protect your content from duplicity. 

In the WordPress guide, there are small implications of using either format

ALL URLs included WWW. today many websites drop it. The thing is it is really up to preferences. 

• Go to the left menu, and click on the settings
• Then, click on the general and then type in your preferred format in both the “WordPress address” 
• Click on the “Site Address fields”

Permalinks that are SEO friendly: you can create more descriptive permalinks to help search engines and humans understand the page better. However, by default, WordPress prefer a plain URL structure. But, this is not exactly the best solution. However, the best permalink format to pick in the WordPress setting is known as the “Post Name” structure. However, it means your WordPress would use the title of the post to make the URL.

Follow the guidelines in just 3 simple steps:

• First of all, open the settings 
• Then, click on the Permalinks
• Now, you have to choose the “Post Name”

Install and Configure a WordPress Plugin

To install the Yoast SEO, perform the following steps:

• Initially, open the WordPress control panel 
• From the left menu, hit the next click on the “Plugins” 
• Then, choose the “Add New” button 
• Find the “Yoast SEO” and click on the “Install Now” button 
• Once you find it, then click on the “Install Now” button 
• When Installation is complete, then hit the Activate button 

Moreover, submit your Sitemap to Google Search Console. Then, you have to find the Sitemap URL in Yoast. After that, submit the sitemap URL to the Google search console. Ensure About the Non-index important changes. Now, you have to plan the architecture of your site. Then, avoid the Keywords Cannibalization. However, nest your pages into the subfolders. Once you have done this, create an easy-to-navigate menu.

Additionally, you can use post categories correctly. Then, use a reasonable number of categories to make sure about the subject of your content. Once you have done that, then optimise the category pages. With enable breadcrumbs, do Keyword research and then create great content. Must be sure about the SEO-friendly users and use the headers appropriately. The next step is to write the optimized title tags and craft a Unique meta description, linking internally, and then write the descriptive image text. You have to approve comments manually and speed up your website. After that optimize your images. Then, markup your pages with schema and secure your WordPress website. However, the final step is to use a Backup Plugin and use the last update dates.  

Final Words

We hope the above information is enough to know the facts about the WordPress SEO guide. The right approach to the WordPress and SEO guide will help you to rank at the top in the Google search engine rankings.

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