Mobile marketing is any marketing activity targeting people using their mobile devices, such as smartphones and tablets. This can cover a wide range of strategies and techniques, all aimed at reaching and engaging this massive audience. In this article, we will be discussing the types of mobile marketing strategies.
Imagine having a whole toolbox full of tricks to reach potential customers directly on their phones. That’s the beauty of mobile marketing! We have discussed the advantages and disadvantages of mobile marketing in another post.
Let’s dive into some of the most popular features of mobile marketing.
Types of Mobile Marketing Strategies With Examples
Let’s dive into some of the most popular mobile marketing techniques:
1. SMS Marketing
Remember getting Ajio sales messages or appointment reminders via text?
or Jio Network text messages related to coupons and discounts related to recharge?
That’s SMS marketing. Short, direct messages sent straight to your inbox are perfect for promotions, updates, and quick reminders.
2. In-game Mobile Marketing
In-game mobile marketing is a specific type of mobile marketing where advertisements are integrated directly into mobile games. This means players watch ads while they’re playing, instead of seeing them on separate platforms like websites or social media.
It’s a way for game developers to monetize their games and for brands to reach a highly engaged audience within their target demographics. Gamers will relate to this kind of marketing.
3. Location-Based Marketing
Ever noticed ads from a food delivery app popping up when you’re feeling like eating something?
That’s location-based marketing. Businesses use your phone’s GPS to show you relevant ads based on where you are, offering convenience and targeted promotions. It is one of the most useful types of mobile marketing strategies, especially for the food industry and the hospitality industry.
Location-Based Marketing Example:
- Swiggy and Zomato utilize location-based marketing to show users nearby restaurants, promotions, and delivery options based on their current location.
- Airbnb uses location-based features to provide users with personalized recommendations for experiences, restaurants, and attractions in the area they are visiting.
- You might have heard about the Pokemon Go game. Pokemon GO uses location-based augmented reality to encourage players to explore their surroundings. Businesses, especially in the hospitality industry or retail industries such as malls and shopping complexes, can participate in sponsored locations to attract players to their physical locations.
4. Push Notifications
Those little messages that remind you about an abandoned shopping cart or a flash sale?
Those are push notifications. Businesses use them to send timely updates and offers, keeping you connected to their brand.
Push Notification Examples:
- Uber sends push notifications to users regarding ride confirmations, estimated arrival times, and promotional offers.
- Spotify uses push notifications to inform users about new music releases, personalized playlists, and special promotions.
- Fitbit’s app sends push notifications to users to encourage them to reach daily activity goals, celebrate achievements, and provide health-related tips.
5. Social Media Advertising
Scrolling through Instagram and see an ad for your favorite shoes?
Social media platforms are goldmines for mobile marketing. Businesses can target ads based on their interests, partner with influencers, and leverage user-generated content to reach a wider audience and build brand loyalty.
6. QR Codes
Those weird-pattern square boxes you see on posters and packaging?
They’re QR codes! Scan them with your phone to unlock menus, website links, hidden discounts, or even augmented reality experiences—a fun and interactive way to engage with brands.
Many companies utilize QR codes as part of their mobile marketing strategies to provide quick access to information, promotions, or interactive experiences.
QR Code Examples:
- McDonald’s uses QR codes on its packaging to provide customers with easy access to nutritional information, promotions, and mobile ordering through the McDonald’s mobile app.
- LinkedIn uses QR codes within its app, allowing users to quickly connect with others by scanning their QR codes. This feature is particularly useful for networking at events or business meetings.
- Nike has used QR codes in its stores and marketing materials. Scanning these codes can provide customers with information about products, exclusive content, or access to special promotions.
7. Mobile Wallets: The Future of Payments
Carrying digital wallets on our phones is becoming increasingly common. Mobile marketing takes advantage of this by offering loyalty programs, coupons, and contactless payments within these wallets, making the shopping experience smoother and more rewarding.
Several companies leverage mobile wallets as a marketing tool to engage customers, offer promotions, and enhance the overall shopping experience.
- Google Pay offers a platform for businesses to integrate loyalty programs and special offers directly into the app. Users can receive notifications about discounts, promotions, and rewards from participating merchants, making the shopping experience more seamless.
8. Augmented Reality
Augmented Reality (AR) has the potential to revolutionize mobile marketing by creating interactive and immersive experiences for users. As technology continues to advance, businesses can leverage AR to stand out in a crowded digital landscape and build stronger connections with their audience.
Companies that tried AR Technology as their mobile marketing strategy:
- L’Oreal’s “ModiFace” AR technology enables users to virtually try on different hair colors and styles.
- Gucci incorporated AR into its “Try-On” feature on its app, allowing users to virtually try on the latest eyewear collections. This helps customers see how the glasses look on their faces before buying them.
- Similarly, IKEA Place, an AR app by IKEA, allows users to virtually place furniture in their homes before making a purchase. This helps customers visualize how the furniture will look and fit in their space, enhancing the online shopping experience.
9. Mobile Search Optimization (MSO)
Just like regular SEO, but for mobile!
Businesses optimize their websites and content for mobile devices, ensuring they show up prominently when people search on their phones, making it easier for customers to find them.
Tips for creating successful mobile marketing campaigns:
- Know your audience: Who are you trying to reach with your mobile marketing? Once you know your target audience, you can create messages that are more likely to resonate with them.
- Keep it short and sweet: People are busy, so make sure your mobile marketing messages are short and to the point.
- Make it easy to take action: What do you want people to do after they see your mobile marketing message? Make it easy for them to take action, such as by providing a link to your website or a coupon code.
- Track your results: It’s important to track the output of the strategies you apply.
Remember, challenges are just hurdles, not roadblocks!
Consider these types of mobile marketing strategies. By understanding these difficulties and implementing smart mobile marketing strategies, you can navigate the mobile marketing landscape and reach your target audience effectively. So, keep these challenges in mind, but don’t let them discourage you. Set sail and conquer the mobile marketing seas!